Michigan’s Most Valuable Millennial Hails from a DSO

Dana Snider, Marketing Manager at Great Expressions Dental Centers, was named one of Michigan’s Most Valuable Millennials at the Corp! Magazine “Michigan’s Most Valuable Professionals and Millennials” awards celebration.

“Dana Snider is an invaluable young leader at Great Expressions Dental Centers, and has helped make our brand increasingly accessible and well-known in the minds of patients and employees,” said Richard Beckman, Chief Executive Officer of Great Expressions Dental Centers. “We are delighted to see Dana recognized for her efforts.”

The awards recognized professionals who are making business happen in Michigan, serving their community, demonstrating strong leadership skills in growing and managing a successful business, becoming industry experts, and delivering lucrative business results.

Managing a small staff of her own, Snider oversees many of GEDC’s marketing efforts. One of Snider’s first orders of business was executing a new brand launch, ensuring all offices establish brand image consistency and better the patient experience. The organization, which has grown to more than 250 offices across 10 states, often affiliates with smaller practices. As such, consistency of look and feel is critical to a consistent patient experience.

Snider has also expanded GEDC’s online presence through paid search and display campaigns, and reinvented the company’s internal newsletter. Snider re-engaged GEDC in community awareness efforts with the launch of the company’s event-marketing campaign and put a system in place to track ROI. Her results-driven approach ensures that GEDC’s marketing initiatives generate results while maximizing the budget, driving ROI across the company’s footprint.

Source: Great Expressions,  Clare Liening of Lambert, Edwards & Associates