Great Expressions Dental Centers (GEDC) added 16 offices in 2017, including an expansion into the San Antonio market. The DSO currently manages almost 300 offices in total, and they are starting out 2018 with the addition of two new leadership team members—Adam Werder, chief marketing officer, and Norman Hartman, vice president of revenue cycle management. Both executives will play a vital role in GEDC achieving its 2018 objectives, which include ongoing business development in existing and new markets, and improving operations and efficiency. These new hires come on the heals of Greg Nodland’s promotion to president. (Read ‘GEDC Promotes 18-year Company Veteran to President’ article HERE.)
Werder, previously director of sales and marketing at Bite Tech, first worked with GEDC through their rollout of Under Armour® mouth guards. He most recently served as vice president of marketing at Pet Supplies Plus. At PSP, he led the company rebrand and implemented automated marketing systems to improve operational efficiency and local marketing capabilities. In his role, Werder will lead all aspects of patient marketing and support business development and talent recruitment. A resident of Rochester, Michigan, Werder is a graduate of Yale University.
“The Great Expressions team has built a brand and culture that resonates with patients, doctors, and team members,” said Werder. “I look forward to building upon existing efforts to inform and fuel the growth strategy.”
Hartman brings to GEDC a deep knowledge and understanding of the insurance and patient billing process and has worked in the revenue cycle field for the past nine years. “Too often overlooked, the billing process can have a long-lasting effect on the patient’s overall experience,” said Hartman. At GEDC, Hartman’s role will cover all insurance and accounts receivable functions. He will focus on building systems and processes to reduce denials, increase cash collections, and expedite accounts receivable. A resident of Macomb, Michigan, Hartman is a graduate of Western Michigan University.