Emerging DSO Scores Big with NBA Legend Steve Novak

Generations Family Dental, with three locations serving the Greater Milwaukee area for over 30 years, just announced that former professional basketball standout and NBA legend Steve Novak will serve as spokesperson.

The one year deal will showcase Novak’s appearance in Generations Family Dental’s television spots appearing in the Fall of 2018 on ESPN, Food Network, and HGTV, along with print advertising, and social media, as part of the growing DSO’s integrated marketing strategy. Novak is currently a television analyst for the Milwaukee Bucks on Fox Sports Wisconsin. He was the NBA regular season leader in three point percentage during the 2011–12 season and has played for the Bucks, Knicks, Spurs, Jazz, Thunder, Raptors, Mavericks and Rockets.

NBA Legend, Steve Novak

“Steve was a standout in college and the pros, but more importantly he’s an amazing person dedicated to our community. Everything about Steve’s character matches our brand as dentists providing care for the Greater Milwaukee area,” said Dr. Fred LaCourt, co-managing partner of Generations Family Dental.

“Our patients tell us how much trust they have in us. We know that Steve’s brand engenders that same trust and that’s why this relationship is a perfect fit for us. We’re delighted that he’s become part of our brand story and family,” said Dr. Matthew Babcock, co-managing partner of Generations Family Dental.

“I have always treasured my Milwaukee roots and Generations Family Dental has been dedicated to serving this community for over 30 years, and that’s why I’m proud to represent them,” said Steve Novak. “It’s nice when there’s a real in philosophy in words and deeds and that’s why I’m really excited about this opportunity.”


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